Monday, July 11, 2005

Some gems from the style guide

BAD-HAIR DAY

BANNED WORDS: fabulous; gushes/gushing "unless we are attempting to discredit or undermine the speaker. It implies fatuous enthusiasm ... save it for those moments when that's what we mean"; rocked and rock on; gal pal; 'just want to have fun' in heds, deks and pull quotes; ho and ho tops.

BLOWOUT: The process of blowdrying hair straight.

CALF HAIR (n.); CALF-HAIR (adj.): Don't use pony unless we can prove it is.

CHAT UP: Use this phrase only in the flirtatious sense; use chatted with otherwise.

HOT: Limit to one occurence per page.

SEAN COMBS: Preferred. Use Puffy or P. Diddy only when we're being breezy.

FACELIFT: One word

SIZE: For clothing sizes use numerals, e.g., She is a bite-size 2.

VA-VA-VA VOOM: Use only once per issue.

VOGUEING

Do you really think I could make this up?
—Bechard

5 Comments:

Blogger The University Daily Kansan said...

And who says style magazine writers aren't real journalists?! haha
-Nate

Mon Jul 11, 03:10:00 PM  
Blogger The University Daily Kansan said...

Just curious, Bechard:
What is In Style style on douche bag? Is it douchebag or douche bag?
Much love — AKS

Mon Jul 11, 04:37:00 PM  
Blogger The University Daily Kansan said...

Actually, some of that is genius. I've often considered entertainers who use names like Sean Combs does. You see it a lot among rappers (but plenty of other entertainers as well) who refuse to go by their real names. To me, it's helping them advertise for themselves. I like that In Style won't boost him up by using his alias.

The only part I disagree with is va-va-va voom only being used once an issue.

Vogueing Vockrodt has spoken.

Mon Jul 11, 05:03:00 PM  
Blogger The University Daily Kansan said...

Love it. -PP

Tue Jul 12, 08:42:00 PM  
Blogger The University Daily Kansan said...

So I was reading one of my favorite magazines, Budget Living, today and a one-page spread about umbrellas referenced 'P. Diddy.' I immediately thought, "Uh oh, this isn't In Style style!" But, would a spread on umbrellas be considered breezy??? You've ruined me, Bechard. Placidly Pondering Puffy — AKS

Wed Jul 13, 07:29:00 PM  

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