Some gems from the style guide
BAD-HAIR DAY
BANNED WORDS: fabulous; gushes/gushing "unless we are attempting to discredit or undermine the speaker. It implies fatuous enthusiasm ... save it for those moments when that's what we mean"; rocked and rock on; gal pal; 'just want to have fun' in heds, deks and pull quotes; ho and ho tops.
BLOWOUT: The process of blowdrying hair straight.
CALF HAIR (n.); CALF-HAIR (adj.): Don't use pony unless we can prove it is.
CHAT UP: Use this phrase only in the flirtatious sense; use chatted with otherwise.
HOT: Limit to one occurence per page.
SEAN COMBS: Preferred. Use Puffy or P. Diddy only when we're being breezy.
FACELIFT: One word
SIZE: For clothing sizes use numerals, e.g., She is a bite-size 2.
VA-VA-VA VOOM: Use only once per issue.
VOGUEING
Do you really think I could make this up?
—Bechard
BANNED WORDS: fabulous; gushes/gushing "unless we are attempting to discredit or undermine the speaker. It implies fatuous enthusiasm ... save it for those moments when that's what we mean"; rocked and rock on; gal pal; 'just want to have fun' in heds, deks and pull quotes; ho and ho tops.
BLOWOUT: The process of blowdrying hair straight.
CALF HAIR (n.); CALF-HAIR (adj.): Don't use pony unless we can prove it is.
CHAT UP: Use this phrase only in the flirtatious sense; use chatted with otherwise.
HOT: Limit to one occurence per page.
SEAN COMBS: Preferred. Use Puffy or P. Diddy only when we're being breezy.
FACELIFT: One word
SIZE: For clothing sizes use numerals, e.g., She is a bite-size 2.
VA-VA-VA VOOM: Use only once per issue.
VOGUEING
Do you really think I could make this up?
—Bechard
5 Comments:
And who says style magazine writers aren't real journalists?! haha
-Nate
Just curious, Bechard:
What is In Style style on douche bag? Is it douchebag or douche bag?
Much love — AKS
Actually, some of that is genius. I've often considered entertainers who use names like Sean Combs does. You see it a lot among rappers (but plenty of other entertainers as well) who refuse to go by their real names. To me, it's helping them advertise for themselves. I like that In Style won't boost him up by using his alias.
The only part I disagree with is va-va-va voom only being used once an issue.
Vogueing Vockrodt has spoken.
Love it. -PP
So I was reading one of my favorite magazines, Budget Living, today and a one-page spread about umbrellas referenced 'P. Diddy.' I immediately thought, "Uh oh, this isn't In Style style!" But, would a spread on umbrellas be considered breezy??? You've ruined me, Bechard. Placidly Pondering Puffy — AKS
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